As usual, I think Seth G might be on to something.
Instead of concentrating on winning over the nay-sayers to your cause / business plan / message / school budget, simply find a way to get the people who are likely to say yes.
"My school realizes this. They hold the spring concert the same night
at the budget vote. 200 parents at a concert are only a few steps away
from the voting booth in the gym. Starbucks realizes the same thing
when they put their stores directly in the path of yuppies who like
spending $4 for a cup of coffee. You don’t find many Starbucks at bus
"Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
"As you go, preach this message: ‘The kingdom of heaven is near!’
Heal the sick, raise the dead, cleanse lepers, cast out demons. Freely you received, freely give. . . And if anyone will not welcome you or listen to your message, shake the dust off your feet as you leave that house or that town." (v 7-8, 13)
In other words, don’t bend over backwards trying to convince the nay-sayers. If people aren’t open to the message, move on and find some people who are. Find the ones who are ready to say yes. You don’t win brownie-points for spending all your time on a "hard case." Concentrate your efforts on those who want to hear, on those who are ready to respond.
What do you think? Is this an appropriate principle for missional church? Or a piece of "worldly" wisdom to be thrown out? Are Seth Godin and Jesus saying the same things?