Sometimes I talk to our worship community about how we appear on the platform, if the words we are singing are reflected in our body language, in our faces. Here’s a perfect example of why we need to think about this:
The message is "The Wow Starts Now" but none of those mostly-white older men look the least bit enthused. The body language doesn’t match the message. The words talk about amazement and wonder, but those dudes look like they’re bored out of their skulls. You can have the language perfectly scripted and the design perfectly conceived, but if the people presenting the amazement aren’t actually amazed by the product, it’s all in vain.