From a somewhat recent post by Hugh MacLeod:
Web 2.0 [aka the Blogosphere] is about the humanification of the web.
So you wonder why blogs are important? Humanification.
Web 2.0 is finally convincing companies that their sanitized, lifeless websites with their stock photography have to go, being replaced by something far more human. Of course, many companies still don’t get it. Like Coke, apparently: ("Coke boldly goes where every other clueless, control-hungry company has gone before.")
Church 2.0 is about the humanification of the church, I think. Of course the church has always been very human, at its core. The body of Christ is made up of people, despite all the confusion. But in recent years there has been an effort to de-humanify the church, at least in the sense that we believed progams and processes were more important than actual people. The problem with this kind of approach is that while it may streamline things and look more efficient, it’s also crushing the soul of the church.
Professionalism and officialspeak are on their way out, and genuine humanness and humility are making a comeback, thankfully.