Safe is risky

Seth Godin says safe is risky.

If you follow all the rules to get more people to your blog, maybe nobody will come because your blog will have become a boring, conforming clone of every other blog that wants more traffic.

So perhaps (and this will probably turn into a Church 2.0 post eventually)…

If you follow all the rules to get more people to your church, maybe you won’t get the extra traffic because you look and taste and smell like every other church that’s trying to get more people to come. Best to stick to why you wanted to do the church thing in the first place (hopefully that had something to do with passion, conviction, vocation, calling, servanthood, and maybe even love).

I agree with Seth: playing it safe is pretty risky.