While the guy in red was rock climbing (risky), his parked car (safe) was demolished by a massive piece of mountain.
It’s a great reminder for us not to settle into what’s "safe", no matter what our work involves. It’s so easy to do, because it feels… well, safe. But safe is risky, because you can become irrelevant pretty quickly nowadays if you’re trying to just stick to the rules and do what’s worked in the past. Good decisions are going to be increasingly counter-intuitive, at least to those who are still trying to abide by conventional wisdom. But things are getting turned upside-down and inside-out; weird is normal, foolish is wise, the first are the last. But then again, sometimes weird really is just weird, foolish isn’t always wise; sometimes it’s just stupid. Confusing, isn’t it? I guess there aren’t any formulas to help us out here. Maybe that’s a good thing.
Seth Godin says safe is risky. I agree with him, but I say risky is risky, too. (There’s nothing inherently "safe" about rock climbing, right?) Risking doesn’t guarantee success. But you risk eithe way, so you might as well do something audacious and world-changing.