It appears Bono’s (RED) campaign has come under fire for spending $100 million on advertising in order to raise $18 million for Africa’s poor. Some say the money would have been spent on advertising anyway, but others counter that urging people to buy over-priced luxury products is not a responsible solution for global poverty. Perhaps it alleviates some guilt, but in the end simply produces "good-looking Samaritans".
I found this article to be very insightful on the issue. It seems there was a campaign launched in response to (RED) called Buy (LESS) Crap! I like their slogan: "Shopping is not a solution. Buy less. Give more."
But others have said that throwing money at Africa hasn’t worked, and won’t work, until the political, legal, and economic institutions have been transformed. Right now, aid simply serves to reinforce a cycle of repression, greed, and corruption.
It’s definitely these kinds of issues we should be thinking about as we pray to our Father, "Your kingdom come, your will be done on earth as it is in heaven."
I think it requires us to be "wise as serpents" when we hear promises that we can change the world by buying more stuff, when we hear messages that say we can end poverty without sacrificing anything.
But it also requires that we be "innocent as doves," refusing to become cynical, and thanking God for every good deed that is done, every child who receives life-saving medicine, even if the way they got it was through a convoluted consumerist marketing campaign.
Read the article linked to above, and tell me what do you think about this issue.