If the emerging church movement is a missional movement, it ought to be serious about evangelism. Taking evangelism seriously, though, means reimagining it, and finding better ways to do it that take the whole gospel in account more fully, and that engage postmodern people in a meaningful way.
One great point from the book is that, in general, people don’t trust the church anymore. This is why becoming friends with people is so important. People do not trust the church, they trust credible people. To become credible you need to have real conversations with people instead of simply conveying the content of the gospel like some kind of traveling salesman.
This is good stuff to think about, if we’re serious about being a missional movement.