A lot of what is dubbed "evangelism" in many churches seems to be marketing that is done by Christians for Christians who are looking for a cooler/better/righter church. This post (ht) points out that billboards that say things like
Pastor Bob invites you to:
Programs for All Ages
Sundays at 11am
"This is not your father’s church!"
communicate well to Christians, but the unchurched will hardly even understand what the billboard means, except for the fact that their fathers probably don’t attend.
He goes on to advocate evangelism methods that we’ve been attempting at Christ Community: throwing parties, attending concerts and other things the unchurched go to, being relationally involved in the lives of those who aren’t Christians… it certainly is a lot slower work than gathering a bunch of disgruntled church-goers, but I think post-Christendom demands it. The post ends with a great quote:
One of the the first steps in effective evangelism is becoming normal again.
Social again. Transparent again. Reaching people may be easier and
scarier than we thought. Easier because we don’t need a budget, a
building, a core team, or a seminary education. Scarier because there is nothing stopping you.