Kester at Complex Christ|Signs of Emergence has an interesting post about fonts and churches and typography and branding.
He talks about whether churches should think about the fonts they use, the design of their publications, etc:
So should churches worry about branding / style / design / typography?
I think they should. But not to allow themselves to compete in visual
style terms with the big corporatations, not to ‘market’ themselves
well. But because they have a hugely important message. One that
deserves better than cheeky Comic Sans publications that try to tell
everyone how nice and friendly we are, but send me into palpitations.
This is where I come down with the question of "church marketing". No we shouldn’t be out there elbowing our way into people’s consciousness, competing with other churches for "clients."
But if the medium is the message, and we have the most important message out there, we should definitely be presenting it in a pleasing way. Which is why all churches ought to ban Comic Sans from their font libraries. Actually, do me a favor: go to your font library right now and delete it. The world will be better off.
In all seriousness, though, how often does the message get lost because of the sloppiness or gaudiness of the presentation?