Clever is out, simple is in!

From a blog called indexed:

It used to be cool to have a really clever job title, like "Atmosphere Architect." And I don’t know, maybe it still is cool, but super-clever job titles sound so pretentious to me these days. My heroes these days aren’t the people with fancy pants, they’re the ones who just get on with the task at hand – the ones who simply and humbly do what they’re gifted to do, no matter what their business card says.